During July 1942, seven months after the United States entered World War II, magazines nationwide featured the American flag on their covers. Adopting the slogan United We Stand, some five hundred publications waved the stars and stripes to promote national unity, rally support for the war, and celebrate Independence Day. For magazine publishers, displaying the flag was a way to prove their loyalty and value to the war effort. For the U.S. government, the campaign was an opportunity to sell bonds and boost morale. The magazines brought home a message of patriotism and ideals worth fighting for. The National Museum of American History presents this exhibition to mark the sixtieth anniversary of the United We Stand campaign. [...] Many of the covers were collected in the summer of 1942 by Marguerite Jacquette Storm (1892-1976), who wrote to friends across the country asking for their flag magazines. Eventually she accumulated more than 150 publications. After removing the cover, Storm donated the rest of each magazine to wartime paper drives. Peter Gwillim Kreitler, who had been collecting magazines from the July 1942 campaign for more than ten years, acquired Storm's covers in 1999. [self-description]
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